Simple is Not So Simple

Simplicity, as it relates to product development, is confusing. Most days I’m seemingly faced with the dilemma of designing something simple to use or simple to make. On the other days, I labor to resist the sirens of simple visuals that look great but doesn’t function well. I’m not sure what “simple” means anymore.

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The Minivan is PROOF that User Preference is NOT UX

As we counted down the nine months, among the typical pregnancy pleasantries with family, friends, and strangers, we were often asked if we were getting a minivan. But the question is inextricably packaged with a light-hearted condolence and a tinge of pity.

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