The Minivan is PROOF that User Preference is NOT UX

As we counted down the nine months, among the typical pregnancy pleasantries with family, friends, and strangers, we were often asked if we were getting a minivan. But the question is inextricably packaged with a light-hearted condolence and a tinge of pity.

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Designers Should Follow the Money Trail

Follow the money trail. I learned this during my time steeped in business, the world of high-stakes deals, investor presentations, client proposals and intense due diligence. I’ve watched some of the best professionals in the industry do it...

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