I blindly copied what other businesses were doing. I had no idea if the signs actually worked. Much like I did, the stores I copied probably - without thinking - copied from other stores. The domino effect likely made the sign a “best practice” by default.
Read moreDesigners Should Follow the Money Trail
Follow the money trail. I learned this during my time steeped in business, the world of high-stakes deals, investor presentations, client proposals and intense due diligence. I’ve watched some of the best professionals in the industry do it...
Read moreUX Should be Business Friendly
One of the most important lessons I’ve been learning and relearning as a UX professional is to not be legalistic about the UX design process. Empathize, Define, Ideate, Prototype, Test and Iterate….
Read more