I blindly copied what other businesses were doing. I had no idea if the signs actually worked. Much like I did, the stores I copied probably - without thinking - copied from other stores. The domino effect likely made the sign a “best practice” by default.
Read moreSimple is Not So Simple
Simplicity, as it relates to product development, is confusing. Most days I’m seemingly faced with the dilemma of designing something simple to use or simple to make. On the other days, I labor to resist the sirens of simple visuals that look great but doesn’t function well. I’m not sure what “simple” means anymore.
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