I blindly copied what other businesses were doing. I had no idea if the signs actually worked. Much like I did, the stores I copied probably - without thinking - copied from other stores. The domino effect likely made the sign a “best practice” by default.
Read moreThe Good Wife and A Lesson for UX Designers
It seems unlikely, but I started to see many parallels between lawyers and designers and between the business of law and the business of design. In this post, I wanted to share one common practice in law that I believe designers should adopt for their work to have a deeper impact and to help progress the industry forward.
Read moreContradictions: A UX Designer's Arbitrage
One of the most fascinating observations I've made from user testing is that users often say things that contradict what they actually do. It’s those times when...
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